Some Personal Comments about Web Advertising

  • is not going anywhere—I am fully committed to keeping the site running and expanding to the fullest extent of my time and ability.
  • I am not a believer in paying to use a web site, so no fees to use any features or content will ever be a part of as long as I control it. So while I am not thrilled to serve ads, to me, ads are the lesser of two evils.
  • I know there are some dedicated users of the site out there, but please DO NOT click on ads as a way of showing support (unless you really are interested in the product). Well-intentioned click fraud is still click fraud and I can get in trouble for that.
  • Any revenue from ads will go towards hosting fees, software upgrades, and other costs. Ideally the site should be on a dedicated server, which would be much more expensive than the current shared hosting plan used.
  • I will strive to keep the ads clearly separated from the content, at the top and bottom of the page, leaving the middle content section as-is and avoiding the garish billboard look. And the ads should not have any pop-ups, pop-overs, or other extremely annoying features so common today.
  • The overall goal is to get on a path to sustainability as a premier database system for information on mountains and their ascents. Among the many plans in my mind, a key idea is to move the site towards a more collaborative model for updates to the peak data and new feature development. This may be years away, but a revenue stream helps further these goals in several ways.

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