Some Personal Comments about Web Advertising

  • is not going anywhere—I am fully committed to keeping the site running and expanding to the fullest extent of my time and ability.
  • I am not a believer in paying to use a web site, so no fees to use any features or content will ever be a part of as long as I control it. So while I am not thrilled to serve ads, to me, ads are the lesser of two evils.
  • I know there are some dedicated users of the site out there, but please DO NOT click on ads as a way of showing support (unless you really are interested in the product). Well-intentioned click fraud is still click fraud and I can get in trouble for that.
  • It is quite possible, even likely, that after a couple months the site’s advertising revenue could be extremely low. If so, I would remove the ads as not worth the hassle and visual intrusion on the site’s content. But the only way to know is to try it. So this really is an experiment.
  • Any revenue from ads will go towards hosting fees, software upgrades, and other costs. Ideally the site should be on a dedicated server, which would be much more expensive than the current shared hosting plan used.
  • I will strive to keep the ads clearly separated from the content, at the top and bottom of the page, leaving the middle content section as-is and avoiding the garish billboard look. And the ads should not have any pop-ups, pop-overs, or other extremely annoying features so common today.
  • The overall goal is to get on a path to sustainability as a premier database system for information on mountains and their ascents. Among the many plans in my mind, a key idea is to move the site towards a more collaborative model for updates to the peak data and new feature development. This may be years away, but a revenue stream helps further these goals in several ways.

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